How Aluna Co. Started: From Faith to Foundation
There’s a special kind of feeling that comes when an idea chooses you.
It starts as a spark, excitement, nerves, curiosity all building inside at the same time. You don’t always know where to begin, but you know deep inside you’re meant to do it.
That’s how Aluna Co. began.
For years, I lived by a simple phrase:
“Fake it till you make it.”
But as life happened, challenges tested me, and growth shaped me, that slowly shifted into something truer:
“Faith till you make it.”
Because sometimes you don’t have the whole plan.
Sometimes all you have is belief — in yourself, in your skills, and in something bigger guiding you forward.
And truly, most of the time, I knew my goals. I knew what I wanted.
But I didn’t always know where to start.
18 Years of Experience, Lessons, and People Who Became Family
Before Aluna Co., I spent 18 years in the corporate world, working, growing, learning, falling, rebuilding. Through those years, I met every kind of person:
Some became part of the experience,
some became lessons I needed,
and many became family.
Every role, every project, every challenge added something to me. Every person left a mark ,shaping the leader, the creator, the woman I am today.
And then one day, an opportunity came that felt like it was meant for me.
You know those moments where saying “no” isn’t even an option?
Where everything in you says:
“This is the moment you’ve been preparing for.”
That was the beginning of Aluna Co.
A Name Built on Experience, Intention, and Trust
Aluna Co. wasn’t just a business idea.
It was the result of 18 years of growth, of trying, failing, standing back up, and choosing better each time.
But more than that, it was born out of a sincere intention:
To build a better life not just for myself, but for everyone who trusted me along the way.
My family.
My sisters.
My friends.
The teams I’ve led.
The clients who believed in my work.
The people who said “yes” to me long before I said “yes” to myself.
Aluna Co. is not just mine.
It carries all of them with me.
A Beginning, Not a Destination
This launch isn’t the finish line, it’s the starting point. The foundation.
The first chapter of something that will grow, evolve, and continue to be built with intention.
Aluna Co. is a space of support, sincerity, and calm ambition.
A space for people who want to build, lead, grow, and create, without losing themselves in the process.
This is just the beginning.
And I’m grateful you’re here as the story unfolds.
Christia ‘Cha’ Tolentino
Founder of Aluna Co.